News and magazine columnists across the western world are celebrating the rise of in-your-face sexuality as a sure sign that the modern woman is sexually empowered and liberated. From my point of view, I don’t see that much to celebrate. If we take a moment to look at what is underlining and motivating this in-your-face brand of sexuality, I would argue that quite the reverse is true, and that this so called empowerment and liberation is based on false and dangerous pretenses.